Google Wants You to Have TAR: Trust, Authority, and Relevancy
You have probably already heard that leading persuasion experts tell us that building credibility is essential in any persuasion situation. Well, the same is true with top Search Engines like Google and Yahoo!
- On the internet the best ways to build trust include:
Have been established in business for awhile
Typically, online this means having been online for more than 1 year. This is why it is essential to have the Google spiders find you as soon as possible. PYO’s techniques get your website noticed by Google within 24 hours, often less. For most businesses going it alone, this can take months to achieve.
- Known by the company you keep
This included refraining from association or affiliate links with scams or online frauds. You also need to be wary of legitimate businesses but those which the leading Search Engines frown upon which are adult in nature such as gambling and adult websites.
- Refrain from obnoxious – SPAMMY – behavior
In the early days of the internet which you can check out within Alexa’s wayback machine, key word stuffing and invisible text was actually rewarded. Now that is considered spamming and Google will penalize your website and might even delist if until you have cleaned up you website. Having done so, you will need to restart building your TRUST with the Search Engines from scratch. You might risk month’s worth of effort. Be very careful.
- Have a quality loading speed and up-time
We have all read and heard about the horror stories of hosting companies and their data center disasters. Be sure to host with a quality hosting company like GoDaddy.com or Host Gator. Additionally, you want to keep your audience in mind. Not everyone has high speed internet. How quickly does your website load? Be careful and refrain from adding costly flash images which most consumers skip anyway. And certainly they take way too long to load. Speaking of your audience, you’ll want to stay in touch with them on a regular basis with some kind of newsletter, at least once a mont. Two of the better services to use are include Aweber or 1shoppingcart. One of the nice features about 1shoppingcart is that you can have your shopping cart with the same service. Simplicity to have it altogether in one place, isn’t it?
Just like we said early, this is a popularity contest with Google. The popularity votes as cast by your backlinks, the number of quality (relevant) website links back to your website. As many of you probably already know, the more popular the website casting their vote for you, the higher rated the vote for you.
Establishing and earning Authority with the Search Engines is something which takes time to achieve over an extended period of time, and you reap the benefit of the cumulative effect of the massive well-focused effort.
Yes, just as you might expect, the website content must be relevant to the words of the search phrase.
To cite the earlier example of link directories, just having your website cited – a backlink – at any old website is no longer enough for it to be a valued backlink with the Search Engines. The content of the referring page and the referring website need to be somehow relevant to the business of YOUR website as well.