Comprehensive SEO

Pulling it altogether now. For your website to achieve a top ranking search result by the Search Engines, you need to have both Onsite SEO and Offsite SEO working in concert harmoniously together.

Simply put, if your Offsite SEO focused on the Key Word “Influence” but your Onsite SEO stressed “Persuasion”, the Search Engines will not connect those two terms optimally. It’s like having a great product and expecting it to sell itself with no Marketing and Sales. You will be wasting time, resources and money and inadvertently hobbling the online growth of your business.

So, your website needs:

  • To prove – overtime – it is a TRUSTED business.
  • To accumulate top AUTHORITY on your subject of expertise.
  • To be highly RELEVANT, more so than the majority of your competition.

Posted in: SEO

What are some other factors to consider in Offsite SEO?

Google Wants You to Have TAR: Trust, Authority, and Relevancy

Trust

You have probably already heard that leading persuasion experts tell us that building credibility is essential in any persuasion situation. Well, the same is true with top Search Engines like Google and Yahoo!

  • On the internet the best ways to build trust include:

Have been established in business for awhile
Typically, online this means having been online for more than 1 year. This is why it is essential to have the Google spiders find you as soon as possible. PYO’s techniques get your website noticed by Google within 24 hours, often less. For most businesses going it alone, this can take months to achieve.

  • Known by the company you keep

This included refraining from association or affiliate links with scams or online frauds. You also need to be wary of legitimate businesses but those which the leading Search Engines frown upon which are adult in nature such as gambling and adult websites.

  • Refrain from obnoxious – SPAMMY – behavior

In the early days of the internet which you can check out within Alexa’s wayback machine, key word stuffing and invisible text was actually rewarded. Now that is considered spamming and Google will penalize your website and might even delist if until you have cleaned up you website. Having done so, you will need to restart building your TRUST with the Search Engines from scratch. You might risk month’s worth of effort. Be very careful.

  • Have a quality loading speed and up-time

We have all read and heard about the horror stories of hosting companies and their data center disasters. Be sure to host with a quality hosting company like GoDaddy.com or Host Gator. Additionally, you want to keep your audience in mind. Not everyone has high speed internet. How quickly does your website load? Be careful and refrain from adding costly flash images which most consumers skip anyway. And certainly they take way too long to load. Speaking of your audience, you’ll want to stay in touch with them on a regular basis with some kind of newsletter, at least once a mont. Two of the better services to use are include Aweber or 1shoppingcart. One of the nice features about 1shoppingcart is that you can have your shopping cart with the same service. Simplicity to have it altogether in one place, isn’t it?

Authority

Just like we said early, this is a popularity contest with Google. The popularity votes as cast by your backlinks, the number of quality (relevant) website links back to your website. As many of you probably already know, the more popular the website casting their vote for you, the higher rated the vote for you.

Establishing and earning Authority with the Search Engines is something which takes time to achieve over an extended period of time, and you reap the benefit of the cumulative effect of the massive well-focused effort.

Relevancy

Yes, just as you might expect, the website content must be relevant to the words of the search phrase.

To cite the earlier example of link directories, just having your website cited – a backlink – at any old website is no longer enough for it to be a valued backlink with the Search Engines. The content of the referring page and the referring website need to be somehow relevant to the business of YOUR website as well.

Posted in: Offsite SEO

What Determines Offsite Search Engine Optimization (SEO)?

Offsite SEO refers to all the citations and what related to that for SEO which is off the pages of your website.

Here are the offsite page factors that will get your search engine optimization efforts off to a sound start.

Leverage Quality Link Building through Social Media including Blogging to Build Your Online Authority & Trust

  • You need to be popular.
  • You want to build your popularity – online.

However, you want to do so in your subniches in order to compete online.  When you are a sole business owner, who wants to compete with #1 ranked Yahoo and the other internet giants of Google, MSN, and MySpace.  Instead – leverage them for your advantage.  Do you know how?  Do you have the time to do so while you are actually building and delivering your business to your customers?

The Importance of Building Quality Links to GET and BE KNOWN Online

We’ve all gotten those spammy emails requesting link exchanging.  So you might be thinking, “Don’t I just want a lot of links pointing to my website?  Can’t I just register my website with some link registries and be done with it?”

Well, if you’re a fly-by-night business, link directories might suffice for your business need. However, if your business plan includes being in business now, next year, and at least a few years out, you need to avoid link directories or risk Google will penalize your website if not delist and tank your website entirely.  And then it could take months to rebuild your credibility with Google if you go it alone.

Additionally, over time, your Social Media presence will be where your prospects encounter you.  For instance, you might meet some business contacts at a trade show and have a conversation.  You exchange business cards and agree, “Let’s talk further when we get back to the office, ok?”  When they get back to the office, they go over to their account at LinkedIn and look you up.  You need to be at the premier Social Media sites and you need to convey your unique brand there, not just toss up the equivalent of your resume and being generic.

Or how will they get a feel for wanting to partner with you in business.  That is what you want, right?  Customers who are partners?  Or did you just want to sell them only one thing one time?

What IS actually desirable is you must build QUALITY inbound links.

But then you are probably wondering, “Well, what constitutes good quality inbound links? And how do I do that?”

Google deems as quality inbound links which are from websites with content that is relevant to your website or some part of your website.  It’s like a vote in favor of your popularity, although, of course, more complex than that.

The President of PromoteYouOnline.com, Inc. lives in Silicon Valley.  The folks at Google and the folks at Yahoo! are just down the road from our President.  As part of their business, they are always refining the algorithms of their search engines.  Years ago in the early days of the internet – those grey haired ecommerce and cyberspace days – having lots and lots of inbound links was all that mattered.  But the teams upon teams of folks at Google and Yahoo! are smart, quite smart.  They have built into the search engine code the smarts to look at and examine the content at the inbound links.  Is it relevant?  Does it have high ranking site authority itself?

Google indeed does play favorites.  Don’t grip about it.  Leverage that!  Google prefers inbound links from high ranking websites.  And while I have earned the respect and favor of a few of the internet marketing gurus sufficiently as to prompt them to add a link to my main website, not all of them will do that for you, at least not right away.

At this time there are over 6000 Web 2.0/Social Media companies potentially to leverage to do build your Offsite SEO.  But how do you pick and choose which ones to use for your website?  And at medium rated website today which you are maybe ignoring can become a top rated website in another month with the mergers and acquisitions.  How are you to follow them all and still run your business?

Do you have time to keep up with them all and leverage the ones which are appropriate for your business and coordinate them with your overall marketing plan while still actually running your business?  Do you even want to?

Do what the other successful business owners do and leverage experts in other fields and delegate to them.  So, you want to delegate your SEO efforts to an SEO firm who understands Onsite AND Offsite SEO and wants to partner with your business for its success.