Today it seems that the vast majority of companies have realized the need to have a Facebook account. The fact look for a company on Facebook and see that it has a page Facebook generates the same reaction as when a company searches Google and does not have a website. There seems a real company, however, once you have created company page, the fact of establishing a presence on Facebook is an entirely different question. How often do you publish? When should you publish? Why all your images are pixelated, and how you can fix them? Do you really have to respond to a troll?
Much of the most common mistakes that companies make on Facebook are totally preventable. To help avoid these inconveniences and smoothly manage your Facebook page, we have listed some of the most common mistakes that companies make on Facebook. Here are what you do not have to do on your company Facebook page.
8 mistakes to avoid on Facebook
1) Put together a profile instead of a page of your company
This may seem an elementary advice, but you’d be surprised how many people make this mistake. Before offering more advanced tips, let’s make things clear: Facebook profiles are made for people, while Facebook pages are made for empresses.
The main difference between a Facebook user profile and a page is that the profiles are designed to protect your own privacy while pages seek to maximize advertising business. On the other hand, the profile of a user can only be seen by authorized persons or by friends of the authorized person.
Do not make the mistake of creating a personal profile to your company.
2) Do not forget to check entries or comments on your page.
No matter what industry you’re in, this is an almost sacred event. The objective of using Facebook is to interact with your customers and go to the public that is in this social network. If you ignore the comments and interactions, it’s as if you’re telling your customers: “I do not care what you have to say.” To avoid this, you should start make sure the options desired publication of your timeline are enabled. While some companies allow users to post and leave comments on your page, without revision, others prefer to manually approve them, and some do not grant any permission for publication.
Although the decision is entirely in your hands, we recommend you see your page as a two-way street rather than a channel that broadcasts exclusively your voice tracks.
Once you have corrected this situation, be sure to check the comments daily and reply when appropriate.
3) Do not ignore the negative comments.
What to do if you complain? What if publish provocative messages, troll style?
You can not prevent people say things, good or bad, about your brand. What we can do is respond respectfully and provide valuable information. The fact that answer not only shows them to people who are concerned about their happiness, but are also committed to what you do.
Read also: SEO vs FB Marketing
4) Do not let the meta description as is.
When you paste a link in a new publication of Facebook, this metadata are collected automatically. However, that does not mean you can just click “Publish”. By contrast, add some text in a relevant publication, as an appointment or statistic of the article to which you are linking. Think about the possibility of normally incorporate relevant keywords in the description.
In addition to editing the text of the publication, surely you want to delete the URL box prior to publication. Given that Facebook automatically fills in the metadata when a link is pasted, removal of the additional URL will help make the publication look cleaner.
5) Do not limit yourself to post photos.
In the past, images dominated the News Fee. However, things have changed, and images no longer have the level of organic scope they had before. Now the video is the best type of publication for organic reach, thanks to the latest Facebook strategy to shift its attention to videos.
Instead of holding on to one or two types of content, experiment a little. Facebook is a place where you can let the personality of your brand stand out. Post pictures with the company culture and make people label. Consider having question and answer sessions on Facebook. Post links to text a word, and other multi – paragraph text. Find out what works best for your audience, and remember that your audience is always changing. Therefore, test them frequently.
6) Do not make lengthy publications.
This is also evident that the best way to assess what the public wants is to test the extension of the publications. The optimal extension of your posts on Facebook chronology vary according to the company concerned. For some, the longest and informative publications on Facebook work better.
While it is important to experiment to see which one best meets your audience, these are our conclusions. There is strong evidence that shorter posts generate more interest that publications with an area of less than 80 characters received interest. The most concise (1 to 40 characters) generated the most interest.
7) Do not post images of any size.
Pixelated visual documents, messy or difficult to read not only frustrate users, but also create a bad reputation.
Facebook not only has specific dimensions for images in profile pictures and cover photos. It also has ideal dimensions for images you post on your timeline, which use in – sponsored publications, ads in the sidebar, and others.
8) Do not post click-baits (striking title to attract attention).
When you include the link in a web page on your Facebook post, Facebook now measures how much time people spend on that page to measure their usefulness and quality. What is the lesson? Do not publish sensationalist catchy headlines that do not comply with what you promise with the sole aim of getting more clicks.