Category Archives: SEO

power of video marketing

POWER of Video Marketing

Live, energized, unconstrained, arranged… whatever frame, video content is acing the online world and advertisers can exploit this pattern.

Kipp Bodnar, Chief Marketing Officer at HubSpot, knows a considerable measure about this and discussed every last bit of it.

As you probably are aware, inbound promoting can be of incredible incentive in all phases of your purchaser’s excursion. On the off chance that you are still in question about what it is and how it may enable you, to see with your own eyes:

Making esteem is what is most vital in inbound promoting! Furthermore, for this, video content is an awesome asset. At Hubspot, they’ve been doing it for quite a while and they are content with the outcomes as well as with the future capability of video content.

Read also: 5 ways to Optimize your WordPress website

#1. Video Content Is the Future of The Internet

It is in the actualities: Cisco expressed that by 2019, purchaser web video movement will be 80% of all web activity over the world. Kipp Bodnar doesn’t question the miracles of video content either: in his own particular words, “Video is extending in all arrangements: live video, recorded video, impermanent video like Instagram or Snapchat stories… Advertisers have fresh out of the box better approaches to communicate with prospects in those stages locally”.

Try not to disclose to us you didn’t know! At Yum Videos we’ve been stating it for some time. In the event that despite everything you don’t realize what this pattern is about, investigate our free asset about The Future of Online Marketing.

#2. Recordings are Simple and Fast Communicators

Kipp Bodnar additionally underscores how basic imparting through video substance can be: “I contemplate video is that in the event that you have an extremely complex item or administration that is hard to clarify, it is an enormous medium to utilize and convey esteem essentially.”

This is particularly vital these days, when our normal ability to focus is an uncovered 8.25 seconds, shorter than a goldfish’s. Individuals require data to be anything but difficult to process and to impart quick, else they simply lose intrigue. Considering, a drawing in video can be an extraordinary resource to support you!

#3. Video Content is Versatile!

Hubspot’s CMO likewise centered around video as a sort of substance that “applies to each lifecycle arrange” and that is valid! You can utilize video content for each phase of the client’s voyage and have awesome outcomes with crusades that are focused on in view of your purchasers’ profile, as well as on how educated they are about their agony indicates and how illuminate them.

Mindfulness arrange: a savvy video will enable you to pull in more guests to your site through instructive substance.

Thought organize: video content in this stage will help change over those guests into leads and instruct them about your item.

Choice stage: these recordings will enable form to confide with a specific end goal to change over those leads into steadfast clients.

#4. Recordings are Mobile Friendly

Another key perspective Kipp Bodnar stressed upon is the capacity of recordings to adjust to versatile configurations. “Video will take a greater piece of advertising and will be a center organization for versatile utilization”. Consider it: portable is an essential zone of development for human Internet conduct, this is something you would be wise to focus on when arranging your next showcasing moves.

What do you need to say in regards to video content for promoting? Have you attempted it yourself? Tell us in the remarks area! ☺

In the event that you need to jump further into how video can support your showcasing technique, perceive How To Improve Your Marketing Campaign With an Explainer Video. It is a free asset for you to take in more about the intriguing universe of video content. Have a ton of fun!

Read also:What you need to know about LEADs Generation in Singapore

Now watch Neil Patel how to growth hack Youtube.

How can I DIY my SEO to make it awesome?

You’ve heard the expression “Website optimization” yet you don’t know what it’s about or on the off chance that you even need to mind. This video gives a review of how SEO functions and why it makes a difference.

Website design enhancement remains for site improvement. Web’s optimization will probably get your site the most ideal rank in natural – or non-paid – comes about on web indexes, for example, Google, Bing, and Yahoo!

Consistently a large number of individuals scan online for items and administrations. A long time of research demonstrates that individuals once in a while look past the primary page or two of results, and they regularly tap the connections at or close to the highest point of the page.

Which is the place you need to be when individuals scan for your items and administrations.

Web crawlers utilize complex equations and procedures called calculations to examine, file, and rank the a large number of destinations on the web.

You can upgrade your site to line up with these calculations by applying procedures that go about as signs to web crawlers. Web crawlers assess these signs and utilize them to evaluate where your site should rank contrasted with different destinations.

These signs incorporate watchwords, meta labels, and connections to your site from different locales. Something essential to remember is that web indexes are complex – they dissect for quality, not amount with a specific end goal to give list items that are important and reliable.

The initial phase in enhancing your site is to consider your intended interest group. Who are they? What will they need to see and realize when they visit your site? What words and expressions would they say they are probably going to use to scan for your items and administrations?

Approaches to Boost up your SEO Ranking

#1: Focus on content

Google has this refresh called Hummingbird, and with Hummingbird, sites who simply have content on everything won’t work out quite as well as destinations which center around one single specialty and are super careful.

You need to be VERY intensive with your SEO content. Novatise – Singapore Digital Agency talks about the importance of such. In your substance and top them all off, so then that way individuals resemble, “This is the end all webpage “that you should wind up perusing “in case you’re occupied with dating on the web.”

#2: Optimize your title tag and your meta depiction

Have you at any point completed a Google look, and saw that each time you do it, there is this connection at the best, and after that there’s this one sentence with a connection at the best is known as the title tag.

Also, the portrayal beneath is known as the meta depiction.

Presently consider it thusly, in the event that you scan for the expression web based dating, and you don’t see the word web based dating in neither the title or the depiction, would you say you will tap on the outcome?

Well in the event that you are, there’s something incorrectly, in light of the fact that for what reason would you tap on an outcome that isn’t identified with what you’re searching for?

Notwithstanding that, have you at any point hunt down a term like internet dating? What’s more, have you at any point seen that the word isn’t in the title or depiction?

That is on account of Google tracks who’s tapping on what posting, and they’ve discovered that when a catchphrase is in the posting, that same watchword that you’re hunting down, they know you’re far more inclined to navigate.

So in your title tag and your meta portrayal, ensure you incorporate the watchword. Be that as it may, you can’t simply include the catchphrase, “web based dating,” correct?

The least demanding way and what I would do and I wish it was this basic; I will simply put “web based dating, web based dating, internet dating, web based dating.”

In the event that I could put it 20 times so individuals would realize that the article is on internet dating, I wish I would get more snaps.

In any case, it isn’t so much that straightforward.

Truly you need to incorporate the catchphrase in your title and your depiction, yet it must interest. On the off chance that it doesn’t stream in a sentence, it is difficult to peruse, and it’s not engaging or bringing out interest, nobody is going to navigate.

#3: Use Google Search Console

Did you realize that Google gives you an apparatus that shows you how to rank number one on Google?

Truly I realize that sounds ludicrous yet it is valid, and it’s called Google Search Console.

In case you’re not as of now a client of it, join.

It doesn’t cost a dollar. You’re passing up a great opportunity in case you’re not utilizing it.

I feel compelled to stress that as much as possible. So now that you’re utilizing Google Search Console…give it a couple of days since it requires some investment to populate information. You’ll see a screen that shows Search Analytics and this demonstrates to all of you the pages on your site that are getting you activity. Be that as it may, the cool thing about Google Search Console is they likewise demonstrate to you which articles are getting impressions.

Take every one of the watchwords you’re getting impressions for and begin adding them to your duplicate.

Presently we have an article on Instagram, and it shows you how to get more than 300 focused on Instagram supporters every day.

The article is around 10,000 words. When I initially composed that article, it wasn’t 10,000 words, it was about 2,500.

I went to Google Search Console, I saw every one of the general population that are hunting down terms identified with the article, I included them inside that article. I made it more intensive and, guess what?

My SEO movement dramatically multiplied to that article. Truly it is that straightforward. Also, when I rolled out that improvement, it didn’t occur immediately, yet I saw the outcomes inside 50 days. That is not quite a while.

Step by step instructions to Practice SEO

Keeping in mind the end goal to get the hang of SEO, you need to hone it. So make a site utilizing WordPress and setup a blog. Ensure you pick an area name too.

When it is setup, begin blogging. You ought to blog about whatever point you are energetic about.

From that point you’ll need to introduce the Yoast SEO module. This module enables you to change your meta labels and additionally upgrades your WordPress blog for web indexes.

Inside your meta labels ensure you incorporate your watchwords. By setting the correct catchphrases in your title label you will probably rank for them.

Notwithstanding changing your watchwords, you should cross connection your posts together. By cross connecting them, they will probably get ordered.

To wrap things up you will likewise need to assemble joins. Go to Ahrefs.com, type in your rival URLs and email out each site that connects to them and request that they connect to you too.

After some time you’ll see your rankings increment and you’ll get the hang of SEO.

internal linking for seo

What does Internal Linking matters?

A site page can have 2 sorts of connections. The main kind is the thing that we call outer connections and these are joins indicating pages outside the limits of the site

What is Internal Linking

A site page can have 2 sorts of connections. The principal compose is the thing that we call outer connections and these are joins indicating pages outside the limits of the site. For instance in the event that you click this LINK, it will goes to our home page. The second kind is interior connections that come into 2 varieties:

Connections pointing inside a similar page – for instance on the off chance that you click this connection you will go to the conclusion segment of this post.

It’s essential for your SEO to assess and enhance inner connecting methodology all the time. By including the privilege inward connections you ensure Google comprehends the significance of pages, the connection amongst pages and the estimation of pages.

The perfect structure

We generally encourage site proprietors to envision their site to be a pyramid with the most vital substance to finish everything. We call those articles foundation content. There ought to be bunches of connections to that most basic substance from topically-related pages in the pyramid, which passes most connection esteem on to those pages. Be that as it may, you ought to likewise interface from those best pages to subpages about related points. Connecting inside to related substance indicates Google what pages hold data about comparable points.

  • Make site route less demanding
  • Relate pages of a similar site together
  • Disseminate the page rank (connect juice) of a page around the site
  • Help web indexes find the vital pages of a site

For what reason does Internal Linking make a difference?

As should be obvious in the chart above (Good Internal Linking), the landing page connects to the most critical pages of the site and afterward each page connects to different pages making a little web.

They way web indexes work, is that amid the slithering and ordering process they begin creeping a site from the landing page and afterward take after any connects to find and list more pages from a similar site.

Internal linkings help them a ton amid this procedure by stick indicating crawlers which pages are imperative for the site.

In the event that you take a gander at the poor inside connecting some portion of the outline (on the right), once web crawlers achieve the landing page, they will get to Page An, and after that leave.

Your activity is a SEO is to make a cordial webpage structure and utilize inner connects to direct both web search tools and clients to the most significant pages of your site.

Inside connections and SEO

Google and Bing have particular rules on the most proficient method to exploit inner connections however before that, it is essential to comprehend four key ideas that are identified with inside connecting and SEO.

Internal linkings in the sidebar, footer or outside the body of the page don’t give much power or juice. Indeed, you can even now utilize them to help client route yet regarding join juice conveyance, they are not vital.

Second, it is basic practice to connect from new pages to old pages however for best outcomes, you ought to likewise do the inverse.

At the end of the day, every now and then you should audit your inside connecting and add joins from old pages to point to fresher distributed pages.

Third, utilize inward connects to pass page rank from your solid pages to different pages on your site.

For instance, if a page on your site has a great deal of backlinks, at that point alter that page and add inside connections to different pages on your site.

Obviously, joins need to point to related pages and embedded normally in the substance.

Advantages of an Internal Linking Structure

These are the three primary SEO benefits you will see from your internal connecting technique:

Stay content and setting. Similarly as your grapple message in outer third party referencing matters, your inner connections’ stay content can assume a part in how your pages are classified. Reliably connecting to a particular inward page of your site with a particular expression, similar to “uniquely designed cupboards,” can enable Google to comprehend the significance of that page, and highlight it for proper watchword inquiries. Yet, know that utilizing such catchphrase rich grapple content can be a spam trigger for Google when utilized as a part of outside connections. Interestingly, it’s for the most part satisfactory to utilize watchword rich grapple message in your inward connections.

Page connections. Inside connecting likewise helps Google’s inquiry crawlers comprehend the format of your site, and the page connections inside it. For instance, you can utilize your interior connecting procedure to set up an order of class pages, fundamental pages, and subpages.

Vital specialist re-circulation. Inner connections can’t build the general specialist of your site, yet they can give some of their own power to another page. For instance, on the off chance that you have a blog entry with high expert from many inbound connections indicating it (how about we call that post An) and another blog entry with no page specialist (post B), you can help post B’s power by connecting to it from post An, and post A’s power will drop by a comparative sum.

Interior Link #1: Links That Affect Search Engine Rankings (SEO)

To begin with, we should survey: SEO expert moves through the web through connections.

When one page connects to another page, it passes some of its believability to that page, improving the probability that the second page will rank. This believability is in some cases called “interface juice,” yet most pursuit streamlining agents call it “expert.”

Connections that originate from another sites pass “Area Authority” expanding the specialist (and probability of positioning) of the considerable number of pages on your site. Interior connections don’t do that.

They don’t expand the measure of expert of your general site, yet they do pass specialist between pages on your site. They pass “Page Authority” starting with one page then onto the next. Through connections, pages can help each other rank in web search tools.

Interior Link #2: Links That Guide Visitors to High Converting Pages

A few pages draw in a ton guests. More often than not, this is on account of they officially rank high or they get shared a ton. They are your activity champions.

Different pages motivate a great deal of guests to make a move. In content showcasing, this is normally in light of the fact that they change over a high level of guests into endorsers. They are your transformation champions.

Connecting your activity champions to your transformation champions can dramatically affect your showcasing. One little connection can assist associate your best cheddar to your best mouse traps.

Interior Link #3: Links That Prompt Visitors to Act (Calls to Action)

Your objective as an advanced advertiser is to pull in guests, give then effective showcasing claims, bolster these cases with proof and after that delicately manage them to make a move. Inward connections are a key method to incite guests to act.

Take a gander at the base of any of your advertising pages.

  • What is the last line of content?
  • Does is propose the guest make a move?
  • Does it offer assistance?
  • Does it begin a discussion?
  • Or then again does the page simply end?

Lets see this video about linking.

onpage seo

Let’s Talk About ON-Page SEO For Your Blog

This is a known fact that SEO is playing an important role in the various online websites or blogs. You may don’t know about SEO which stands for Search engine optimization. With the help of this, you can easily attain higher traffic on your blogs as well as improve the results on search engines. By using the right strategies of On-page SEO, you are able to get the attention of more and more audience towards your blogs. As you all know that it is little tricky to work online and you also need to know about the various concepts about On-page SEO. In the further article, you can easily read the beneficial information about the various aspects regarding SEO.

Getting started

If you are going to create a new blog and don’t have enough knowledge about search engine optimization then you should need to understand some vital facts. You should always try to do everything step by step that will help you to get success in achieving higher traffic on your blogs. The first thing which people should do for optimizing a new blog is to find the right keywords according to their content and also to add some best quality images, titles and much more things. The Meta description also helps you to improve your ranking on the search engines.

Tools required for On-page SEO

There are various types of tools available online that will help you in On-page SEO. The thing which you should do is to find the better tools so that you can easily get success by using them. You can also get assistance from the online sources to find the best tools that will work according to your requirements. After finding the best tool, you can easily use it and take the advantages of its various features.  There are many people who are using different kinds of SEO tools and also getting success to improve their ranking on search engines.

Interlink the posts

As you can see that it is also required to interlink some different posts with one blog post for search engine optimization. In that case, people have lots of queries and they are trying to find the best solutions. In that situation, you should know about the fact there is no any restriction to interlink the posts. You should always try to interlink the relevant posts that will help to get success in attaining maximum traffic on your websites. With the help of interlink, you can easily get higher traffic because the majority of people prefer that interlinks instead of others. By such links, the readers can read further articles which also help you with your ranking on search engines.

Use of target password in blog post

This is also a known fact that there are different types of concepts present in On-page SEO. The thing which you should do is to consider each and everything. By doing this, you can easily get the desired success related to maximizing the higher traffic and also for improving the rank on search engines. The keyword is playing an important role in all types of content. In that situation, you also need to place the keyword in a proper manner. You also need to use the keywords in your blogs in a perfect manner which also helps your website to attain more traffic or audience. You can use the keywords according to requirements but you always try to place it at least two times which is important.

More important things for On-page-SEO

There are many more concepts related to On-page-SEO which you should keep in your mind. In that way, you are able to do all the important things that are required for boosting the rank of your website on search engine optimization. The most important things are to add some Meta description, H1, H2 and best keywords to your content. Always try to write interesting and informative content for the readers and by doing this, you can easily get the attention of more and more readers. People always want to read something interesting and informative also. Don’t try to provide lengthy content without having any information.

Apart from this, there are many more things which you should try to understand related to On-page SEO. By doing this, you are able to achieve maximum traffic on your blogs. it will help you to improve your ranking and also to make you more popular in the online world.

seo by novatise singapore expert

Long-Term Content SEO Ranking Strategy

Right words at a Right time are the reason why SEO Singapore has gained popularity. The time when a person sits for hours in front of a desktop, rewriting and editing every word they are not only trying to communicate a message for the present but they are storing a reference which will last forever. If you want to prove a point, invest more in choosing your words rather than raising your voice or by repeating the same lines. It does not matter whether you are a start-up company or a full grown empire you will always face a situation when you will have difficulty in understanding something and at that time SEO expert Singapore like Novatise will help you to gain knowledge about how to tackle your problem and through the same medium you can communicate more effectively about your company.

Here are few strategies to improve your SEO ranking in long term.

seo ranking by seo expert singapore
Before I begin talking about SEO, I would assure you that there is nothing like rocket science in this and once you get the trick you can easily master it within no time.

• Make your URL easy and to the point: Your URL should be short enough to be memorized easily but long enough to describe your site. Try to use effective keywords in the URL because that makes it easier for the people to locate your site and it will surely lead to the hike in your ranking. Try to keep the word limit from 4-5 words.
• Choose better keywords: This is one of the major aspects of SEO. A well set of keywords can spread your article to a broader audience. When you type something on Google, it shows the best options related to what you have typed and with the right type of keywords, you can surely come in the top preferences when it comes to the area you are working on.
• Focus on Mobile Version– Gone are the days when people used to sit for hours in front of their desktop reading and researching things but now more people have already moved towards the smartphones to search things so it becomes necessary for you to make your visibility there so make sure that you make the mobile site your priority.
• Don’t forget the Voice search- As smartphones are really getting smart, it is important for you to update your site with at least 99% voice accuracy because you surely don’t want to miss your view just because you didn’t have time to fix the voice search. You can easily get information on Google about how to optimize your content for voice search.
• Use catchy subheadings- The mere existence of attractive subheading at the right place can give an extra spark to your content. Don’t call them a flow breaker because that is something that keeps the readers interested till the very end. The absence of subheadings can make your article more monotonous and the reader will lose interest in the middle and skip to something else.
• Add some Multimedia Elements- It is very important for you to add few images or if possible add some gif’s because no matter how irrelevant they look to you, they have the power to attract a larger number of audience. A catchy video or graph can surely increase the time people will spend on your site, which will surely lead to a hike in your ranking.
• Put efforts into increasing the User Experience- It is very important that you provide your users a good experience and when I say that am not referring to framing better sentences but my focus is more on making your site more users friendly. If you are not able to maintain your position among the readers, your ranking will surely drop down.
• Target most searched keywords- If you want to capture more market, it is necessary for you to use the keywords which are more likely to be typed by the user. This will be more beneficial than the focused keywords. You can even use attractive phrases or sentences but make sure you don’t overdo on that part. To come to the best conclusion it is advisable to research a bit more on what people are looking for when they are using SEO.
• Maintain a good speed of your site- It is very important for you to keep a check on the time it takes for the loading of the site because the faster the site will open, more likely people will appreciate staying on your site but focus more on the speed of the mobile site as people are more likely to be impatient when they use their phone. After a survey, it was found out that almost 53% of the sites are closed because it takes more than 3 seconds to load them.

seo expert singapore
These are few strategies which have helped me to maintain my SEO ranking but if you have any other suggestion, do leave a suggestion in the comment box. If your keen to use our services from a top SEO Agency Singapore like Novatise, give me a buzz and I can drop you a quick referral to our SEO team.

Result? TOP SEARCH ENGINE Page Returns!

You might be wondering what all the fuss is about achieving the much-envied first 10-20 search engine results.  What’s the big deal?  Well, as my friends in Real Estate tell us, it is all about Location, Location, Location.  And indeed, in the internet world of business, location matters just as much as the physical.

Attaining the enviable position of being in the first 10-20 search engine results equals Search Engine gold!  The top 10-20 results are the ones people actually click through on, right?  Because we all know by now that those returns on the right hand side are ads.  But studies show that consumers click through more often on the search engine results which display on the left hand side, those which have been earned “naturally”  or “organically.”  Therefore, you want your business’ website to be in those enviable Search Engine Results top positions.

Now, mind you, there are some wonderful statistics about being #1 vs #2 and #10 vs #7.  However, do not fret unduly about your precise number because the Search Engine algorithms are constantly being fine-tuned.  It’s like watching your retirement fund on a daily basis.  Just after a change in the algorithms, search engine page rank results will shift and change as precisely what is stressed changes.  Then within about 10 days, the cumulative effect of your Offsite SEO efforts show their great business value as you return to the high rank which your efforts have earned you.

This is why it is essential to commit to at least a 6 month or longer SEO engagement and only work with reputable SEO firms who will make that kind of a business partnership with you.  True to form, the Search Engines are all about, “What have you done for me lately?”  You may earn and achieve an excellent page rank after 6 months of massive and focused effort.  But if those efforts are not sustained, you will be knocked off your position of achievement by the next guy who puts in the time.

Onsite SEO and Offsite SEO need to be ongoing to reap their rewards of your efforts.

Comprehensive SEO

Pulling it altogether now. For your website to achieve a top ranking search result by the Search Engines, you need to have both Onsite SEO and Offsite SEO working in concert harmoniously together.

Simply put, if your Offsite SEO focused on the Key Word “Influence” but your Onsite SEO stressed “Persuasion”, the Search Engines will not connect those two terms optimally. It’s like having a great product and expecting it to sell itself with no Marketing and Sales. You will be wasting time, resources and money and inadvertently hobbling the online growth of your business.

So, your website needs:

  • To prove – overtime – it is a TRUSTED business.
  • To accumulate top AUTHORITY on your subject of expertise.
  • To be highly RELEVANT, more so than the majority of your competition.

Posted in: SEO