You might be wondering what all the fuss is about achieving the much-envied first 10-20 search engine results. What’s the big deal? Well, as my friends in Real Estate tell us, it is all about Location, Location, Location. And indeed, in the internet world of business, location matters just as much as the physical.
Attaining the enviable position of being in the first 10-20 search engine results equals Search Engine gold! The top 10-20 results are the ones people actually click through on, right? Because we all know by now that those returns on the right hand side are ads. But studies show that consumers click through more often on the search engine results which display on the left hand side, those which have been earned “naturally” or “organically.” Therefore, you want your business’ website to be in those enviable Search Engine Results top positions.
Now, mind you, there are some wonderful statistics about being #1 vs #2 and #10 vs #7. However, do not fret unduly about your precise number because the Search Engine algorithms are constantly being fine-tuned. It’s like watching your retirement fund on a daily basis. Just after a change in the algorithms, search engine page rank results will shift and change as precisely what is stressed changes. Then within about 10 days, the cumulative effect of your Offsite SEO efforts show their great business value as you return to the high rank which your efforts have earned you.
This is why it is essential to commit to at least a 6 month or longer SEO engagement and only work with reputable SEO firms who will make that kind of a business partnership with you. True to form, the Search Engines are all about, “What have you done for me lately?” You may earn and achieve an excellent page rank after 6 months of massive and focused effort. But if those efforts are not sustained, you will be knocked off your position of achievement by the next guy who puts in the time.