Simply put, if your Offsite SEO focused on the Key Word “Influence” but your Onsite SEO stressed “Persuasion”, the Search Engines will not connect those two terms optimally. It’s like having a great product and expecting it to sell itself with no Marketing and Sales. You will be wasting time, resources and money and inadvertently hobbling the online growth of your business.
So, your website needs:
- To prove – overtime – it is a TRUSTED business.
- To accumulate top AUTHORITY on your subject of expertise.
- To be highly RELEVANT, more so than the majority of your competition.